Project Overview & Digital Goals

AC Duct Cleaning partnered with Connextives to expand their online visibility and generate leads through social media. The goal was to design a cohesive digital strategy that combines engaging content, short-form videos, paid campaigns, and professional social media management. The project focused on creating a recognizable brand presence online while driving measurable engagement and conversions across platforms.

AC Duct Cleaning faced low online engagement and limited lead generation despite having an active social presence. Their content was inconsistent, and they lacked strategy for paid campaigns and short-form video content. Challenges included: Creating high-quality, short videos that capture attention quickly Managing multiple social media platforms with consistent branding Running ads campaigns that target high-intent customers Increasing engagement and followers organically while improving conversions